WARC Talks: Driving impact with entertainment
The WARC Podcast
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The Importance of Testing and Learning
"Sometimes it's just the one little nuanced piece of content that actually connects with consumers in a way that you can never predict," she said. "From our perspective, we're okay with taking the risks in trying different things because the ability to create content with agility and push it up and pull it down if it doesn't connect or we need to is super super accessible."
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