The Death of Followers and the Future of Marketing | Marketing Against the Grain Podcast
The GaryVee Audio Experience
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Rethinking Agency Models
This chapter examines the disconnect between traditional advertising practices and the evolving needs of clients, criticizing agencies for prioritizing awards over genuine effectiveness. It advocates for a shift towards independent agency models that appreciate diverse consumer perspectives, emphasizing the necessity of adaptability and relevance in today's fragmented media landscape.
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