The Efficient Advisor: Tactical Business Advice for Financial Planners  cover image

022: Create a KILLER Client Experience that Turns Prospects into Clients and Clients into Referral-Generating Machines with Guests Ben & Jenna Laws

The Efficient Advisor: Tactical Business Advice for Financial Planners

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The Importance of Intentionality in Client Experience

I love how intentional you guys are about everything. There are so many things that you can do and this intentionality that you're talking about, it doesn't cost a penny. What does it look like between meetings? Am I being, or what is kind of that cadence of meetings? Do you differentiate between best, best clients and then do you have like gold platinum silver one, two, three, ABC? Do you have any of that kind of stuff or does everyone get the same experience? Well, and I love it. Yeah, I just, I'm all excited over here. Okay. So what else? What other kind of special sauce do you have throughout the process?

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