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Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Scott Zalkind (https://luckydoghotsauce.com/), the founder of Lucky Dog Hot Sauce, to explore his journey from a horticulturalist to IT professional to hot sauce entrepreneur. Scott shares his unique story, detailing how a passion for spicy food and a desire to do something creative led him to start his hot sauce company. He discusses how his background in project management, along with his scientific approach to recipe development, has shaped his business. Scott also talks about the experience of having his sauce featured on "Hot Ones" and the impact that had on his brand.
In this episode, we delve into the intricacies of the hot sauce business, including the challenges of production, pricing, and distribution. Scott explains why he chose to use a co-packer and how he navigates the complexities of the food industry. We also discuss his iterative approach to recipe creation, the importance of customer feedback, and the pursuit of making the "perfect" hot sauce, and how he uses the concept of "failing up" to improve his recipes.
Questions this Episode Answers:
- How did being featured on "Hot Ones" impact Lucky Dog Hot Sauce?
- What is a co-packer, and why is it essential for a small-batch hot sauce company?
- How does Scott approach pricing and distribution in a competitive market, and what is his perspective on success?
- What is the philosophy of "failing up," and how does it apply to developing a hot sauce recipe?
- What advice does Scott have for other entrepreneurs, particularly regarding pricing and profit margins?
Enjoy the conversation!
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