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Why being niche is the key to building a brand of the future, with Jens Knoop, founder of Knoops

Conversations of Inspiration

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Are You a Dreamer or a Visionary?

I think this is where the independent high street will thrive, if we have founders who go and find their niche and then play with it. So i'm not living in a dream world, but i know i want to be as good as possible at what i am and what we are doing. I can't see it failing anywhere. Ry is a tourist place. A lot of agent tourists love visiting ry because it's quintessentially english. And they always come in and they love it. Theyre absolutely love it. That's your link, and you've got it absolutely. Where knobs? Kengo, all right, so we're talking global here.

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