The Marketing Architects cover image

When Does Ad Fatigue Actually Matter?

The Marketing Architects

CHAPTER

Navigating Ad Fatigue

This chapter explores the concepts of creative wearout and ad fatigue in advertising strategies, emphasizing how repeated exposure can diminish viewer engagement. It discusses the balance needed in ad frequency, the longevity of effective ads, and innovative solutions like AI to combat perceived fatigue.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner