On the Spot: Vrbo & Duluth Trading Co. Planners talking about brands they’ve never worked on
On Strategy Showcase
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Emotional Strategies in Brand Positioning
This chapter explores the emotional tactics used by Vrbo and Airbnb to connect with consumers. It highlights Vrbo's family-focused safety narrative and critiques its potential risk of enhancing Airbnb's dominance if it lacks a unique brand identity.
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