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In 20 12 and 20 13, it was very much like, hay, there are these new ways to have a business. We don't need factories all over the planet; we don't need teams of hundreds managing it. It was then that idea of like, things are changing to where we are now. And i've really taken to heart too, with the products i've been exploring for cortex brand of lake. If you have a problem, somebody else has the same one. You got to find them.