The BEST Ways to Learn Marketing in 2025
Marketing School - Digital Marketing and Online Marketing Tips
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Challenges of Acquisition Integration
This chapter explores the pitfalls of acquisitions within holding companies, particularly focusing on integration challenges faced by large marketing agencies. It emphasizes the importance of valuing people and service quality over short-term financial metrics to ensure sustainable growth. The chapter also draws parallels between these issues and the dynamics of venture capital environments, highlighting the complications introduced by multiple stakeholders.
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