9min chapter

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The BEST Ways to Learn Marketing in 2025

Marketing School - Digital Marketing and Online Marketing Tips

CHAPTER

Challenges of Acquisition Integration

This chapter explores the pitfalls of acquisitions within holding companies, particularly focusing on integration challenges faced by large marketing agencies. It emphasizes the importance of valuing people and service quality over short-term financial metrics to ensure sustainable growth. The chapter also draws parallels between these issues and the dynamics of venture capital environments, highlighting the complications introduced by multiple stakeholders.

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