276: B2B Growth Channels Available for Each CAC Level Part 2
The Predictable Revenue Podcast
00:00
The Three Scariest Months of a Demand Gen Marketer's Life
If you're going to invest for three months into a customer acquisition channel, it's probably the three scariest months of a demand gen marketers lifestyle or life when you've invested 10 grand in a new channel. And what you would expect is that the first month is the worst month. The second month should be better, because you've learned you're refining, you're optimizing that sort of thing. If after month one, you're not hitting your your stated goals for the camp, that's okay. But if in month two, you actually don't see the an improvement, like during the month and thatsort of thing? I'd advocate weekly sort of check ins on pilots and that
Transcript
Play full episode
