The Asset Flywheel

The asset flywheel is an approach to building a business from the ground up and then selling it. It's been used by HubSpot CEO Scott Forbrig, who coined the term. He says people get myopic in terms of how they think about their strategy as content creators or website builders. The idea that you don't go buy businesses but instead focus on different segments can be very helpful for companies like HubSpot," Forbrig said.