#311: How to Find the Red Thread for Your Story
Business of Story
00:00
The Power of Story
When it comes to an idea, the best ones follow the structure of a storyu whether or not you tell them, is a story. And so you've taken a story and you've chunked it down into actionable, pragmatic question and answers for your audience, for your client, for our listener to do. So they're creating information that can be a story. But the most important part was that their brain would recognize it as a story. It's really empowering t people s see that.
Transcript
Play full episode
