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9min chapter
Trino, Iceberg and the Battle for the Lakehouse | Justin Borgman, CEO, Starburst
The MAD Podcast with Matt Turck
Evolving Beyond Product-Led Growth
This chapter explores the transition from a Product-Led Growth strategy to focusing on tailored solutions in enterprise software sales. The role of skilled solution architects and the necessity of professional services for complex deployments are emphasized, alongside strategic partnerships with smaller boutique System Integrators. The narrative also highlights a significant partnership journey with a tech company, underlining the collaborative efforts that led to integrating their technology into a larger product ecosystem.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode