Pardcat is primarily mantised through advertising. Melchimp gets w melchimp is a service that you sign up and you use, you pay a subscription fee and you use it overtime. You can start with a free plan, and they want yo get two thousand scibes y to pay. And ideally, the ideal to much of customer is going to have significant life term value. But are you going to actually shift away from mailchimp to another mail provider? It's very complicated and messy and difficult.