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3min chapter
Unpacking ‘Performance TV’
AdExchanger
Exploring Engagement and Data Collection for Performance Marketing in TV
Exploring the significance of user relevance and re-engagement in marketing through examples like Amazon's consumer app and leveraging streaming apps for enhanced data collection. Emphasizing the nuanced strategies for boosting engagement and conversion rates in performance marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode