3min chapter

The Sweaty Startup cover image

244. How to do what you say you're going to do

The Sweaty Startup

CHAPTER

Managing Expectations Is the Key

When selling customers on your service, you actually kind of lead by talking about the downsides. It starts with timing. Can you be here at this time? No, i can't. I'll probably be later than that. The key is not doing what you say you're going to do; it's telling people what you can actually do. You may be overworked at work because you don't manage expectations well.

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