Dating, Marriage, and the Costs of Search
The Answer Is Transaction Costs
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The Importance of Transaction Costs in Marriage
If you can use transaction costs to eliminate an option, it may improve your bargaining position. Voluntarily incurring transaction cost is a costly signal which from a game theoretic perspective is a commitment device. Escort services solve this problem by charging money. On a date, you're making each other better off if it's a good date.
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