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The NBA Finals - Denver vs Milwaukee
I think you just have to do less. It has to be shorter. That is the answer that and I can't take my kids to games. Why are they so certain that there's going to be a giant increase in the national rights deal? If the NBA finals this year is Denver against Milwaukee, what kind of rating do you think that will fetch? They were very lucky to get Boston and Golden State to marquee franchises and gigantic markets last year. And they celebrated the fact that there was a 22% increase in overall viewership of that finals. Let's see what that looks like if we get, you know, some smaller market teams into the finals this year,. which seems very possible to