How Do You Keep Accounts Up?

Chris: I feel like we're dancing on this, this line where we're like, it's just what the metrics say, but we'll get offended hearing it. Like in a lot of scripts and stuff, you want to be using authoritative language even discussing like Harvard scientists research,. Just like we're saying this to prove our point. That's the same sort of thing you have to be doing in your ads. Tyler: We actually bought, we bought Chris's course and we like, dive in a little bit. But one thing that we like did run into is like, keeping accounts up were, it was like so hit or miss.