2min chapter

Hidden Brain cover image

You 2.0: Our Pursuit of Happiness

Hidden Brain

CHAPTER

Is This Technique Really Effective in Getting People to the Finish Line?

People who focused hard on the finished line didn't just exercise less effort to get to the finished line, they actually felt the finished line was closer. Exactly that narrow focus of attention produced a visual illusion of proximity. The goal seemed looked to them quite literally, closer at hand. That's what motivated tmand encouraged them and gave them the energy to walk faster. And it led them to feel that it didn't hurt as much....

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