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The Real TV Rich List - REVEALED

The Rest Is Entertainment

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The Beauty Boom: A Digital Revolution

This chapter explores the rapid growth of the UK beauty industry, now valued at £30.4 billion, and its significant influence on the economy and employment. It discusses the transformation in marketing strategies driven by social media platforms like TikTok and the rise of celebrity beauty brands, emphasizing the shift from traditional ads to user-generated content. The chapter also highlights the evolving dynamic between advertising and entertainment, the impact of beauty standards promoted through social media, and personal experiences within the beauty landscape.

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