Why That Worked  – Presented by StoryBrand.ai cover image

#45: Tyler Ginn—How to Use Social Media to Actually Grow Your Business

Why That Worked – Presented by StoryBrand.ai

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What Is a Good Goal for Social Media?

Every company has three clear economic priorities, omic objectives. For us, we look at lead generation. That's the goal. And in marketing, we own our lead generation scoreboard. We know what those leads are worth to us and how many of those actually turn into customers. Social media should be measurable. You should really be able to tell a clear story as to how it's growing your company. So we have really, really coning maginable.

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