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Campus: When pop culture meets academia

Campus Talks by Times Higher Education

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The Importance of Science Communication

A lot of popular science communication is you know I'm going to explain quantum mechanics. And what I like about leveraging pop culture is it engages in the process of doing science In a slightly more explicit way because if I have a superpower and someone says oh can you explain invisibility or can you explain the flash running faster than the speed of light. Those are two very different things. But we don't have our really good spectators of science and sports has really good spectators so I want to think about my science as creating the really good spectator of science. That makes complete sense.

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