2min chapter

Acquired cover image

The Top 10 Acquisitions of All-Time

Acquired

CHAPTER

Double Click for Publishers, Double Click for Advertisers

Ad scens been around forever. That wasn't double click. But ad sense, that product line is actually quite small these days. Almost all of what is in what dare they caled nets, a google network, a ads or some yes, gulnowork advertising,. mabe, something like that. And that predates thedouble click acquisition. It's still a massively value created forGoogle and n work ited to an episode on so they bought it for three one billion dollars in two thousand eight current revenue contribution of of this segment within gugle is just a hair under 22 billion dollars. Multiply that out by the market cap, and you get a hundred and 26

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