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Why Gen Z are giving up booze

The Story

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The Importance of Ritual

I think I always drank anyway, just because I was British, basically. We started drinking young and you know, we go into the pub at like 15, 16, and then student years. And our profession was so booze-fuelled. You felt you couldn't say no. So that was part of it. The professional life changed. And also just I, accepted my inner granny a little bit more,. A very delayed sort of maturity happened. It's quite strange to be able to fool my brain without being conscious of it. But actually, if I had a low alcohol beer, my brain sort of got the same reaction. If this is a new trend, you might

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