Imperfect Action cover image

Coaching Call: How she generated a cash injection using a new bonus strategy (with Kate Clifton)

Imperfect Action

CHAPTER

Transforming Business Initiatives into Engaging Experiences

This chapter explores the idea of treating business initiatives like games to foster genuine engagement, avoiding the pitfalls of high-pressure environments. Additionally, it highlights the importance of strategic planning for campaigns, effective audience connection through email marketing, and innovative online workshops for language teachers.

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