David Aaker: “Father of Modern Branding” and AMA Marketing Hall of Fame® Inductee
Guy Kawasaki's Remarkable People
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Do You Have a Personal Brand?
Elon Musk and Steve Jobs are exceptions to the rule. Most executives don't think in terms of branding, says Bob Greene. He thinks they like people to have the right perception of them. The nice thing about a good name is that it's usually ownable.
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