How I Built This with Guy Raz cover image

Advice Line with Gary Erickson of Clif Bar (May 2024)

How I Built This with Guy Raz

CHAPTER

Building Brands from the Ground Up

This chapter explores Clif Bar's early grassroots marketing strategies that targeted niche audiences, fostering customer loyalty and sustainable growth. It also delves into the competitive landscape of branding, highlighting the significance of authentic athlete endorsements and effective communication of product benefits.

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