The Disruption of the Industry

Rogan: There's a lot of industry today that have many, many big problems. Look at what Dana White said this week at the Miami UFC. He says record breaking number 11.9 billion. The last time they were at Miami, I think it was $436,000 at the door. But do you think and speaking to the UFC as well, they've really changed the game from a content perspective. They've brought all these YouTubers involved. They got bigger guys involved where they're having them at the fights. It's marketing, it's storytelling.