Hunter In The Crosshairs, Horses In The Back
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The Streaming Phenomenon and the Success of 'Old Town Road'
This chapter discusses how the streaming phenomenon, specifically through platforms like TikTok and YouTube, played a significant role in the success of the song 'Old Town Road'. The visuals associated with the song, as well as the Yee-haw challenge on TikTok, helped propel the song in terms of streaming and YouTube metrics.
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