97: The Flip Phone Experiment
Time and Attention
Milkshake Sales Have Flatlined for a Fast Food Company
Clayton: I just am shocked people have a milkshake that early in the morning. This company wanted to sell more of them. So they hired Clayton to figure things out. And he found that most of them bought the milkshake to do a similar job. He says essentially, this applies to the phone as well. We hire our phone to be basically everything under the sun.
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