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Disappointment in Lackluster Launch and Rebranding of Red Bull's Second Formula 1 Team
In this chapter, they discuss the lackluster launch and rebranding of Red Bull's second Formula 1 team. The technical director, Jodie Egginton, who usually provides insightful information, was absent from the launch event. They express disappointment in the minimal effort put into creating a team identity and communicating the changes to fans and media.