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Make Your Business Work Better For You: Q&As with Russell Brunson

The Russell Brunson Show

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Enhancing Customer Value through Strategic Upsells and Downsells

This chapter explores strategies for effectively implementing upsells and downsells in a marketing funnel for a unique pond cooling device aimed at gym enthusiasts. It highlights the importance of understanding the target audience and offers tips on using thank-you pages for personalized product recommendations.

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