Millionaire CEO’s PR Disaster, Elon’s Visionary Skills, and the $28B Pop Mart Lesson From China
Marketing School - Digital Marketing and Online Marketing Tips
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Intro
This chapter explores the fallout from a millionaire CEO's decision to take a child's hat during the U.S. Open, igniting a storm of criticism and negative reviews. It highlights the CEO and his wife's mishandling of the backlash, which further damaged their brand's reputation.
Transcript
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