EP #254 THE RIGHT COACH - DOUG BRADY
The VIBE with Kelly Cardenas
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Set the Culture and the Tone
You all should be in love with the Titans. That's what I believe. And that's exactly what you've been talking about the whole time is a quarter, like as a quarterback, you've been setting the culture as a coach. You set the culture and the tone. How do you do that? Because 99% of challenges in any business is cultural. It's not necessarily always about reaching XYZ goal. Obviously everybody wants to win the Super Bowl. But it's the process.
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