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Is Personalization the Next Big Thing?
Rees: The data sets required, said this, they just don't exist right now to truly stitch together a personalized experience. And even if we use your example, is like your fitness watch. Well, all h the reasons why you're looking at a fitness watch are not part of this. So it's less about ther being a formula for the right ad and more about reducing risk. Back to Mail Online home. Back to the page you came from.