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#53 Who Is Michael Ovitz?
Founders
Is There a Persona for Agents?
Mike is an agent right now for William Morris he says you need a persona as an agent something that made you unique. I had given a lot of thought to my persona there were three options number one was a standard agent the smoozer the glad hander but I didn't want to be standard in any wayNumber two was Leland Hayward an absolute gent if a client wanted to leave Leland would let her go without a word of protest or a hint of rancor everyone loved him That was incredibly appealing but I sense that Leland's persona wasn't the right fit for me Believe it or not in those days I was affable and consider it with never a bad word about anyone.
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