4min chapter

The Hustle Daily Show cover image

The economics of the sneaker resale market

The Hustle Daily Show

CHAPTER

Nike and StockX: A Double Edged Sword

Nike can use sites like StockX to sort of assess the market value of a shoe. It's almost like a little research firm that they can tap into to help their own business and pricing models. But at the same time, sometimes it kills a project before it even launches. Abadecie: "I don't like how everything is just numbers based"

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