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Episode 110: DirecTV’s Rob Thun on the future of sports media, and Fox’s Joe Davis is The Big Get

The Sports Media Podcast

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Offering Subscriptions as a Value-Add and Rethinking Programming Deals

This chapter discusses the strategy of offering subscriptions as a value-add to combat cord cutting, negotiating deals with D2C platforms, and the importance of personalized pricing and rethinking programming deals. It highlights the changing ways people consume content and the need to rectify exclusive content practices. The chapter also touches on the possibility of ESPN going direct to consumer and the decision to discontinue the NFL Sunday Ticket product.

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