Marketecture: Get Smart. Fast. cover image

Stephen Upstone discusses LoopMe’s focus on brands in-app

Marketecture: Get Smart. Fast.

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Revolutionizing Inventory and AI in Advertising

This chapter examines an innovative inventory marketplace that integrates with 30,000 mobile SDKs to enable direct purchases, showcasing the role of AI in achieving mass personalization through data analysis. It discusses the expansion into connected television and web placements, emphasizing competitive advantages through tailored data and partnerships. Additionally, the chapter highlights the challenges faced within the web industry, predicting a shift towards mobile and gaming app opportunities driven by advancements in AI.

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