2min chapter

Natural Born Coaches cover image

NBC 799: Larry Yu: A Mental Model for Growing a Successful Coaching Business

Natural Born Coaches

CHAPTER

How Do You Differentiate Your Services From a Sea of Competitors?

The people that we're working with are people who value customization, value high end branding. We've actually had people ask like, wait, is there something? Is there a catch wise? Is it low? Because they're just used to paying for a premium service and just getting it done. And so when we're on a sales call or trying to pitch or whatever, that's what we're communicating.

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