The Rise & Fall of 2010s Lifestyle YouTube: From Fake Content to Friendship Breakups
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The Evolution and Decline of the Lifestyle Influencer Group
This chapter explores the Asian Girl Squad's ascent in the 2010s YouTube lifestyle scene and their iconic Big Bear trips, alongside the ensuing drama that led to their eventual fallout. It also addresses the group's portrayal of diversity, the scrutiny over beauty standards, and how changing audience tastes shaped their legacy.
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