Are You Taking a Page From Self Directed Investing?

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bettermant's philosophy is, i don't want to say out of vogue, because the assets are growing. The founder before me, john stein, pioneered rigt, which was the democratization of finance. And then as we moved into a sort of the mobile era, ecause honestly, that began more as a desk top purchase rate enter the mobile era. Now there are new tools available, and you can actually be making those choices, like every day, in your pocket, on the fly.

It may appear off-brand for Betterment, a digital investment adviser, to acquire a cryptocurrency investing platform. But CEO Sarah Levy explains that Betterment, positioned around its long-term diversification philosophy, has approached this volatile space with their tried-and-true principles top of mind. “Once we believe that an asset class is here to stay,” she says, “the question is: how do we responsibly incorporate that alongside a traditional investment strategy?” Levy, who became CEO in the midst of the pandemic, offers an intriguing perspective on how new, fast-moving digital finance platforms are shifting the norms of the industry. “We are not saddled with legacy businesses here that prevent us from chasing new dreams.”

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