2min chapter

The Product Marketing Experts  cover image

Clari VP, Brand, Content and Product Marketing, Julien Sauvage on Growth Product Marketing Career Path and Product Launches

The Product Marketing Experts

CHAPTER

The Importance of Storytelling in Product Marketing

Jeff: Storytelling is the thread that ties us all together, or at least one of the threads that ties all together. If you're a great at brand type of stuff, then you would bring that into your PMM work. We should all always be aware and kind of self-conscious of where are we coming from and what the edge is. But never forget where you came from to your point.

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