The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth cover image

Are You Making The Most Of Scarcity As A Marketing Strategy?

The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

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The Scarcity Value Heuristic

There's a general understanding that things that are limited in quantity are generally more valuable and people are more attracted to them. So if something is scarce, then you obviously tend to put a higher value on it. AVID-19 expressed in a British accent is still charming. It sounds very smart. Just by virtue of the accent.

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