The Inefficiency of Lead Gen Campaigns on Paid Social Channels

Average lead to win rate, I see is somewhere between 0.1 and 0.2%, meaning sales needs 500 to 1000 paid social leads to win a deal. Estimated advertising CAC payback period is estimated to be 21 months. 38 million in total advertising spend on lead gen campaigns resulting in 22 million in closed one revenue. So, there is finally sufficient data to say definitively that almost all B2B companies should stop running lead gen campaigns on LinkedIn and Facebook.