How to Scale Pheasant Poultry

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Paul Greive and his in-laws decided to raise 50 chickens in their ¼ acre backyard, when those sold quickly he bought more, eventually becoming the largest pastured poultry producer in the country. 

To scale Pasturebird, they built their own automated range coop to autonomously move 6,000 birds to new pasture every day using solar energy. This growth and innovation caught the attention of one of the largest animal protein companies in the country, Perdue Farms, who acquired Pasturebird in 2019.

Janette Barnard returns to co-host today’s episode which is an incredible story of entrepreneurship, technology, regenerative farming, and a glimpse into the future of agriculture.