4min chapter

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179: Exploring the Future of Micromobility with Kersten Heineke, of the McKinsey Center for Future Mobility

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CHAPTER

The Future of Micro Mobility

I'm watching around as to who is doing interesting work in this space. And it's, Rivian has an e-bike team. I think there are others who are in that space. The traditional theory from Horace is that OEMs will look at this and either laugh or ignore it. But for example, why are some automotive companies now going into bikes? Because people have a willingness to pay up for a bike that is branded from the same brand that they are spending already a lot of money on for the car. We shouldn't entirely end and ban individual mobility. The vehicles just need to be different size, different form factors.

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