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19min chapter
Ask Me Anything With Steve P. Young
App Marketing by App Masters
Optimizing App Store Performance and Marketing Strategies
This chapter delves into challenges faced by Android app businesses and emphasizes the importance of niche keywords and 'painkiller' apps for success. It offers insights on App Store Optimization (ASO) strategies, subscription analytics, managing refund rates, and marketing techniques like leveraging Apple search ads and app advice campaigns. The discussion also covers transitioning from free to paid apps, targeting niche keywords for visibility, and the relationship between Apple Search Ads (ASA) and ASO rankings.
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