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Crafting services that define identity / Claire Dennington / Episode #177

Service Design Show

CHAPTER

How to Design for Future Needs

I think that's a very good question because it comes down to perhaps what you're saying if it's intentionally or unintentionally like some designers would intuitively kind of design as you said the people culture as a part of their repertoire. But I think also some parts of service design is of course if you're designing for for example redesigning and making services better. So when we talk about trends or we talk about being able to identify patterns perhaps you could also try to design new service offerings that are answering to future needs so it might not be that these are things that users know at the moment they need but it's more about yeah anticipating what might become valuable or what might be important for users in

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